Journal of Halal Sciences

The Effects of Halal Certification, Price, and Online Customer Reviews on Purchasing Decisions at UKM Ilmio Gelato

2025-06-18T10:24:08+00:00

In recent years, there has been a proliferation of coffee shops and bistros across the city. A variety of contemporary menus are available to appeal to consumers. In making food choices, Muslim consumers are bound by the tenets of Islamic law. The objective of this study was to ascertain the influence of halal certification, price, and online customer reviews on purchasing decisions for Ilmio Gelato ice cream products. This study employs a quantitative methodology, utilizing the structural equation modeling (SEM) approach. The analysis employed a series of tests, including the Data Validity Test, the Classical Assumption Test, Multiple Linear Regression Analysis, and Hypothesis Testing. A total of 160 respondents were selected for inclusion in the study using the purposive sampling technique, in accordance with the established criteria. The results of the research indicate that halal certificates (X1), prices (X2), and online customer reviews (X3) have a positive and significant effect on purchasing decisions (Y) for Ilmio Gelato ice cream products, both partially and simultaneously. The effect of halal certificates (X1), price (X2), and online customer reviews (X3) can explain the purchasing decision variable (Y) by 67.8%. The remaining 32.2% can be attributed to other variables not examined.

Performance of UINSA Halal Center in Halal Certification Assistance for Small and Micro Business Actors from the Perspective of Maqasid Al-Shari'ah

2024-09-20T05:28:30+00:00

Universities have an important role in the success of halal certification in Indonesia. At UIN Sunan Ampel Surabaya, there is a Halal Center that has been registered as a Halal Product Process Assistance Institution abbreviated as LP3H. This article discusses how the performance of the Halal Center of UIN Sunan Ampel Surabaya in assisting halal certification in Indonesia is to be analyzed with the theory of maqasid al-shari'ah. This research is an empirical normative research. Normative data comes from laws and regulations related to halal product assurance. In contrast, field data comes from the Halal Center of UIN Sunan Ampel Surabaya, which is collected through observation and documentation. The research was conducted in August 2022-August 2023. The results of the study concluded that the Halal Center of UIN Sunan Ampel Surabaya has implemented the obligation to assist the halal product process as regulated in the Regulation of the Minister of Religion Number 20 of 2021, challenging the Halal Certification of small and Micro Businesses article 11. The Halal Center recruits companions, conducts training and evaluation of their performance, reports them to BPJPH, and maintains the confidentiality of business actors' data. From the perspective of maqasid al-shari'ah, the task of the Halal Center of UIN Sunan Ampel Surabaya is to fulfill the benefits of five principles, namely hifz al-din, hifz al-nafs, hifz al-nasl, hifz al-'aql and hifz al-mal.

Optimization of Halal Product Innovation to Support the Growth of the Halal Industry in Brunei Darussalam

2024-09-25T10:31:00+00:00

The halal industry in Brunei Darussalam has excellent potential to grow and develop. Brunei has also established a well-established halal certification system supervised by the Department of Shariah Affairs. However, Brunei faces several challenges in developing the halal industry, such as international recognition of the halal logo. This research is qualitative research with a document research method investigating, categorising and analysing sources from written documents. The results of this study state that Brunei has shown readiness to develop the halal industry and take advantage of growing global market opportunities. However, on the other hand, Brunei experiences several challenges in developing its halal industry, such as limited, accurate market research data, limited technical expertise, less than optimal distribution networks and high operational costs, supply chain management, consumer awareness, global competition, strict export requirements, halal branding and marketing, and development of production scale. To face several existing challenges, Brunei can maximise the halal industry's potential, including market research, human resource development, infrastructure, halal certification, supply chain, and branding.