Discursive Construction And Women’s Identities on Social Media: A Study of The Instagram Account Perempuan Berkisah

Abstract

This study examines the discursive construction of women’s identities through digital practices on the Instagram account @perempuanberkisah. Fairclough’s critical discourse analysis framework is employed to unpack three dimensions: the linguistic features within captions and visuals, the discursive practices involved in producing and consuming narratives, and the broader sociocultural practices that shape them. Data were collected from infographic posts, the “kisah” (story) series, and user interactions in the comments section during October 2025. The findings reveal a multidimensional construction of women’s identities—as traumatized victims, resilient survivors, and active agents of change. The discourse developed on the platform is both confrontational toward patriarchal norms and transformative in offering new meanings of gender equality and bodily autonomy. The analysis concludes that @perempuanberkisah embodies Indonesian vernacular feminism by leveraging the power of personal narratives and social media features to advocate for a more inclusive and empowering discursive space for women. Thus, the account does not merely document reality but actively shapes it.